Shiny Object Syndrome - Business Audio Plus

Shiny Object Syndrome

Ever read an article and had one paragraph jump off the page and hit you right between the eyes?

Here’s that paragraph for me today:

Know Your Role
You’re not just an employee working on commission; you’re also the boss. This requires managing your time and realizing that closing deals is only one of your many responsibilities.

It’s from Forbes, and it’s about the many dangers that entrepreneurs can encounter if they take their eye off the ball.

Many years ago when I was first getting started in sales, I got some advice that still resonates today: “Nothing happens until something gets sold.” When we remember that inescapable fact, maybe the shiny objects will become less enticing.