Not long ago I had a conversation with a business owner who was discouraged about the lack of traffic to his website. A few months earlier he made a significant investment to upgrade his company’s website in hopes of opening up online sales and thus far…. the results were not what he expected.
His solution was to develop a direct mail piece and send it out to every customer. Unfortunately this would only serve to further frustrate his efforts. Direct mail wasn’t the answer and here’s why…
Direct mail is an out of date method which more times than not ends up in the recipient’s trash can. In fact, many times it doesn’t make it to the intended individual’s desk because it has been thrown away by the person who screens the incoming mail.
What our business owner needed was an affordable way to communicate directly to his customers without the high cost and delay of direct mail. Luckily, he found a solution that was both powerful and extremely cost effective. He implemented Marketing On Hold….. If you’re not familiar with messages on hold it’s a service that provides professionally written and voiced messages that are played to all callers placed on hold at your company.
Something else you may not be aware of is that Marketing On Hold can be used to alert your customers to new products or services, or inform them of specials or events. It’s a proven and effective tool used by companies of all sizes.