Marketing On Hold
MARKETING ON HOLD is one of the smartest, most cost-effective investments you can make – it’s like having an extra salesperson 24/7!
When customers call to schedule appointments, make billing inquiries, or check on orders, statistics show that seven out of ten will be placed on hold at some point.* Marketing On Hold lets you utilize this wait time to share information about your business and issues that impact your customers.
cross-sell other products
announce specials
communicate company news
drive traffic to your website & social media
Why It’s Important
94% of marketing budgets are spent trying to get people to call.** Providing these callers with information and entertainment while they wait not only shows that you value their business, but also enhances your brand image and keeps callers from wondering whether they’ve been disconnected.
60% of those on hold will hang up without music
85% of callers prefer on-hold messages over silence
20% of callers make purchases based on info they heard on hold
callers on hold are some of the most captive audiences
Our Package
Over the years we’ve fine-tuned our Marketing On Hold offer to be an affordable, well-maintained, and seamless process. We’re happy to work with custom needs and provide tailored service, but our standard Marketing On Hold package includes:
standard 6-minute running time
up to six 20- to 25-second marketing messages
choice of music streams & genres
professional writing
system maintenance
Voice Over IP Telephony
When you first consider a VoIP phone system, you’re probably thinking about customizable features that leverage the Internet connection your business already relies on.
What you might not be aware of are its myriad other advantages.
For example, did you know that VoIP allows your business to:
Lower costs (dramatically)
Simplify conference calling
Control security, access, and encryption
Make calls from a mobile phone, computer, or desk phone
Land lines are simply no match for VoIP. No wonder it’s the fastest growing arena in telecommunications! Business Audio Plus partners with Terracom LLC for VoIP from nearly every provider in the industry. Ask us about Disaster Recovery, Network Redundancy, Co-Locations, and Cloud Migration, too!
Scent Marketing
Different areas of your facility have distinct, often subtle aromas. SCENT MARKETING uses the powerful link between the human sense of smell and consumer behavior to create an environment where consumers spend more.
Scent has the ability to:
enhance mood
trigger desire
enhance recall
increase brand loyalty
Why It’s Important
Research tells us that the sense of smell affects about 75% of our daily emotions and plays an important role in memory. Aromas can impact your customers in a particular space the same way decor, lighting, and ambiance would.
Choosing the perfect scent can:
increase sales
create an emotional response
elevate mood
stimulate recall and retrieval
Our Packages
We offer portable and HVAC diffusers that distribute pleasant aromas throughout your facility and have more than 500 fragrances available to choose from. We can also work with you to design a custom fragrance to expand your branding efforts. From scent marketing to odor-remediation, we’ve got you covered:
fragrance diffusers
custom-created toiletries
room sprays
essential oils
Caller IQueue
Point of sale marketing is a tremendously powerful tool, and it’s the reason that real estate close to the cash register is so valuable. Just think how many times you have gone to the store for just one item, but come out with six, thanks to the batteries, candy bars, or razor blades that you saw while standing in line.
With Caller IQueue, your phones take advantage of that opportunity for you. Callers reach out to your business and even before the phone is answered, they’re reminded of something important that your company can do for them. If you’re a dermatologist, talk about pharmaceutical-grade sunscreen. Maybe a veterinarian reminds pet owners about heart worm treatment. Auto service, talk about checking tire pressure, or a brake special.
Caller IQueue
Caller IQueue works as well for public service announcements as it does for promotional sales or cross-selling, and it can be changed as often as you want to, all for one low monthly price. And it really adds up! If 100 calls come into your business every day, and all of them hear about a special, at just a 3% rate of return, you’ll have 15 more sales every week. Let’s face it, few things are more frustrating than hearing a long-time customer saying “I didn’t know you offered that”, and with Caller IQueue, you won’t have to.