94% of marketing budgets are spent trying to get people to call.** Providing these callers with information and entertainment while they wait not only shows that you value their business, but also enhances your brand image and keeps callers from wondering whether they’ve been disconnected.
60% of those on hold will hang up without music
85% of callers prefer on-hold messages over silence
20% of callers make purchases based on info they heard on hold
callers on hold are some of the most captive audiences