Not long ago I spoke with a business person who was unhappy with the response he received from a recent print advertisement. He explained that the results were mediocre at best and of those who responded, very few were actually interested in his products and services.
His answer to the poor response was to change the message and widen the geographic area covered by the ad campaign. Unfortunately, that was a classic case of throwing good money after bad. Here’s why…
Sadly the business owner didn’t realize the problem wasn’t the size of the geographic area covered or even the content of the message. The problem was the message was being delivered to the wrong audience! You have to target your audience, it doesn’t matter how great the message is or how many people hear it…..if no one is interested… you might as well be talking to yourself!
Here’s something to think about….what if I told you that you already have the perfect audience? An audience that has already shown an interest in your industry and your company, an audience that will give you their undivided attention?
I’m talking about the people who are calling your company every day. Each time they call they’re being transferred or put on hold and those short periods of time add up. Even small companies can easily have 100 hours or more of hold time each year…. Think about it….100 hours or more to speak to the perfect target audience!
Smart business people everywhere are implementing MESSAGES ON HOLD and putting their 100 hours to work!
If you or someone you know would like to learn more about MUSIC ON HOLD or is struggling with MESSAGES ON HOLD or improving your customer’s HOLD TIME experience, give us a call and we’ll be happy to explain how we can help.